Some of the tools commonly used by search engine marketers include keyword research tools, search engine advertising programs and bid management tools. Many of these tools are free to use, especially those provided by search giants such as Google AdWords.
View keyword research tools, both free and paid. Knowing how people are searching is the cornerstone of any search engine marketing campaign, so having access to keyword research tools is imperative.
Find out what your options for advertising online are and how best to approach search engine advertising from scratch.
Bid management tools are designed to help search engine marketers better manage their bids on keywords and to get best value out of search advertising budgets. Particularly useful for ‘long tail’ campaigns.
Advice on how to choose the right search engine marketing company for your company and listings for agencies offering search engine marketing (SEM) services.