Search Engine Marketing (SEM) Keyword Tools
Search Engine Marketing Keyword Tools
There are a number of search engine marketing tools available, which aim to help managing your search marketing campaigns easier. Many of these tools have strong keyword research and phrases selector components.
Google and Yahoo! help their advertisers to find as many search phrases relevant to their businesses as possible. Before you target specific keywords within paid search engine marketing campaigns, however, consider how competitive the phrases are and whether they may actually drive the most qualified traffic to your Web site.
- Google Adwords (https://adwords.google.com/select/KeywordToolExternal)
Easy to use keyword research tool which helps you see what keyword phrases search engine users in different geographical locations are using. - Yahoo! Search Marketing (http://searchmarketing.yahoo.com/srch/index.php)
A comprehensive array of search engine marketing tools to help advertisers maximise their coverage on the Yahoo! network. - Click Tracks (http://www.clicktracks.com.au/)
A Web analytics tool that helps you ascertain the effectiveness or ROI of a specific keyword or campaign, ClickTracks shows you how you're doing by indicating exactly where visitors go and what they do on your site. - Hitwise (http://www.hitwise.com/)
Online competitive intelligence service which provides daily insights on how 25 million people interact with over 1 million websites in more than 160 industries. - Keyword Tumbler (http://www.keywordtumbler.com/)
A free keyword research marketing tool that takes your existing keyword phrase and generates multiple variations of it, simply by mixing the words in each keyword phrase around.
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