Search Engine Advertising Progam, SE Paid Advertising
Search Engine Advertising Programs
Paying to publish advertisements on popularly viewed, seen or heard public space is nothing new (think television and radio advertising, newspaper and magazine classifieds, advertorials, billboards and posters etc.). In search engine arena, the trend for paying for advertising space has been going strong since 2001.
As with other media, as soon as you stop paying for advertising space on search engines - if your natural listings (commonly described as 'organic listings) are not visible on search engine results pages (SERPS) - then a link and text describing your Web site offer will not be displayed. Therefore search engine advertising, also known as Pay Per Click (PPC) because of way in which advertisting costs are calculated, is popular with marketers who want to raise awareness of their Web site, their brand, their products and services to search engine users.
Popular Search Engine Advertising Programs
These are some of the most popularly used search engine advertising programs:
- AOL Media (http://www.aolmedianetworks.com/index.php?id=1966)
Information about how to advertise across the AOL media network for customised marketing promotions, search advertising, instant messaging and video streams. - Ask (http://sponsoredlistings.ask.com/)
Cost per click model of paid listings for Ask's ASL network. - Google Adwords (http://adwords.google.com/select/Login)
Easy to use and popular pay per click search engine advertising across the Google network of Web sites. - MSN (http://advertising.microsoft.com/search-advertising)
Microsoft's AdCenter offers a range of advertising options including paid placements, banners and streaming media opportunities. - Yahoo! Search Marketing (http://searchmarketing.yahoo.com/)
Search engine marketing that lets you create ads that appear in search results on the Web's most popular destination and other sites in the Yahoo! distribution network
Search Engine Advertising - Campaign Considerations
Before embarking on a search engine advertising campaign, it is important to consider factors such as:
- Which search engine offers the most effective means of distributing your ads to your audience
- What the purpose of your campaign is
- Who your target audience is
- What your budget is
- What your conversion measure is going to be
- What creative you need (text ad, landing pages etc.)
- How you are going to measure your ROI.
If you have considered all of these factors, search engine advertising can be an excellent way for many businesses to augment their more traditional marketing streams.
Other Advertising Opportunities
Many Web sites (including directory style Web sites) offer advertisers the opportunity to buy space on their pages. Before you sign up for paid inclusions or paid listings, it is always a good idea to assess whether the Web site in question appeals to your target audience, how many unique visits go to the page where your ad will be displayed and how you are going measure your ROI.
If you would like to suggest a Web site for inclusion on this page, please contact Rocket Rank. We endeavour to keep the content of our Web site as up-to-date as possible in order to help Webmasters find the most useful Internet resources for promoting Web sites online.
