Some of the tools commonly used by search engine optimisers include keyword research tools, search engine ranking and link popularity checkers. Many of these tools are free to use, especially those provided by search giants such as Google.
Here’s the low down on what we’ve listed on Rocket Rank:
View keyword research tools, both free and paid. Knowing how people are searching is the cornerstone of any search marketing campaign, so having access to keyword research tools is imperative.
View search engine ranking tools, both free and paid. Knowing how your website is performing on search engines in natural search results can help you formulate your search engine optimisation and advertising strategies.
View link popularity checking tools, both free and paid. Getting an idea of how popular your site is in terms of how many other websites are linking to you can give you a good idea of your link popularity, especially if benchmarked against your competition.
View agencies offering search engine optimisation (SEO) services. These may be search engine marketing specialists working with a Web design company or SEO focused companies. We’ve listed New Zealand SEO companies, Australia SEO companies, SEO companies in the US and SEO companies in the UK. Many of these companies offer excellent information about search engine optimisation as well as SEO services, so it may be well worth checking them out.