A blog is a website on which items are posted, typically on a regular basis, and usually displayed in diary or journal format in reverse chronological order. The word ‘blog’ comes from the shortened form of weblog or web log. Items posted in a blog may be text, images, links to audio or video, or pretty much anything that the blogger wants to and/or can post. Blogging is the term given to the maintaining of or adding articles to a blog, and ‘bloggers’ are the people that do it.

Blogs are having an enormous impact on the way in which public and private opinions and information are shared and aired in the 21st century. Blogs are used by diarists, journalists, politicians, corporate bodies and advertising agencies. As of September 2007, Technorati was tracking over 106 million blogs.

How Blogs Can Help Promote Your Business

If you create a blog, you can help increase the depth of your online coverage. Search engines tend to ‘like’ blogs – not only do they tend to be text-rich, but they are update frequently with fresh ‘spider-fuel’ (e.g. content). Search engines dedicated to the ‘blogosphere’ (and more mainstream search engines) can find and rank your blog in the much the same way as they would rank a website. Optimising a blog is very similar to the principles of optimising a website. Here are a few of the basic principles outlined:

Advantages of Blogging

Disadvantages of Blogging

Blogs About Search Engine Marketing

Blog Tools

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