Internet Forums

The term Web 2.0 does not refer to a breakthrough in internet based technology, but refers to the changing way that people use the web. Web 2.0 focuses on networking, collaboration and sharing between users. The YouTube website owned by Google is an example of one of the most commercially successful Web 2.0 websites. Content is uploaded, assessed and reviewed by an online community.

Other Web 2.0-type behaviour revolves around wikis, blogs and social networking, the latter often done through online forums.

What Is An Internet Forum?

An internet or online forum is a web based application which enables online discussion and the publishing (or posting) of user generated content. Internet forums are also referred to as web forums, message boards, discussion boards, discussion groups, discussion forums and bulletin boards.

Use of Forums in Search Marketing Strategies

If you are knowledgeable about a particular field or industry, search online until you find an active forum discussing topics about which you can actively and meaningfully engage. The most useful forums for you as a search marketeer are the ones that allow the author of a post to include a signature, which includes a link back to a website, a webpage or blog. By publishing posts with links pointing your way, you can increase your link popularity. However, there are a few things you should look out for:

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