Social Networking, Network Sites, Internet & Web 2.0
Social Network Web Sites
Online social networks are communities of people who share similar interests, hobbies or activites and communicate with each other about them. Most social networks are Web based and many enable users to interact through chat, messaging, email, voice chat, file sharing (video and picture), blogging and forum-based discussions.
Use of Social Networking in Search Marketing Strategies
Social networking sites such as MySpace, Bebo, Facebook and YouTube are incredibly popular, which means that gaining a presence on social networks sites, whether as an advertiser or participant can be a useful way of increasing your company profile, the links pointing to your Web site and most usefully, the number of visitors to your Web site.
Other Advantages
- Social networks connect people at low cost
- Small businesses and entrepeneurs can use social networks to expand their contacts
- Networks can act as a customer relationship management or PR tool
- Banner and text ad placement opportunities are common on many social network Web sites
- Communication between geographically distant staff members can be made easier
- Businesses can interact with contact throughout the world
- Information can be easily shared in a number of languages to audiences in different countries.
Popular Social Networking Sites
All of the Web sites listed below are high traffic, high useage social networking Web sites:
- Badoo (http://badoo.com/) - Worldwide online community that provides its members with the ability to communicate and share their lives with people both locally and around the globe. Its many features include the next generation in photo/video sharing and social networking.
- Bebo (http://www.bebo.com/) - Social networking site where members can stay in touch with their college friends, connect with friends, share photos, discover new interests and just hang out.
- Facebook (http://www.facebook.com/) - A social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.
- Flickr (http://www.flickr.com/) - Yahoo! owned Web sites which enables people to share their photos with friends, family or the whole world.
- Friends Reunited (http://www.friendsreunited.com/) - Social networking site which helps people find, reunite, contact old friends from school, work, college, university, neighbours, armed forces and expats.
- Friendster (http://www.friendster.com/) Friendster is a leading global social network emphasizing genuine friendships and the discovery of new people through friends.
- MySpace - (http://www.myspace.com/) Social networking site including blog, forums, email, groups, games and events.
View more social networking Web sites.
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